Video
All Areas Graffiti artist 'Phewone' remixes the NEW TOMMY HILFIGER frangrance 'LOUD' into a visual artwork. Live performance at the Sydney City Myer store, turning the campaign into an artwork. January 2011
www.all-areas.com.au --> Graphic Design, Graffiti Art, Apparel
LOUD TAKES A FRESH APPROACH TO FRAGRANCE AND IS NON-TRADITIONAL IN EVERY ASPECT OF DEVELOPMENT. IT IS THE FIRST CREATIVE COLLABORATION OF ITS KIND, MIXING AND EXCHANGING IDEAS BETWEEN SOME OF THE MOST TALENTED GEN Y INNOVATORS IN THE AREAS OF FRAGRANCE, MUSIC AND FILM AS WELL AS DESIGNER, TOMMY HILFIGER.
THE TING TINGS, A GRAMMY-NOMINATED AND MULTIPLE -AWARD -WINNING INDIE POP DUO BAND ALSO WORKED VERY CLOSELY WITH THE TEAM ON THE CREATIVE CONCEPT AND EXECUTION OF THE CAMPAIGN. MOST IMPORTANTLY, THEY CREATED AN EXCLUSIVE SONG TO BE FEATURED IN THE CAMPAIGN “WE’RE NOT THE SAME’.
PUT SIMPLY, LOUD IS SCENT REMIXED.
LOUD HER IS A LOVE SONG AMPED ON ADRENALINE WITH AN EXPLOSIVE ROCK AND ROLL
LOUD HIM IS A DISTORTED GUITAR RIFF WITH A RAW PATCHOULI THAT ECHOES AND REVERBERATES.
